It all begins with a little inspiration.

This video will focus on customer discovery (the process of gaining customer insights) and the five customer life stages which influence businesses’ interactions with, and ability to gain and retain, customers.

This video includes tips on budgeting and things to keep in mind when starting a business including recordkeeping, customers, funding, and a unique selling point.

This video will cover the steps to starting a small business from idea to registration and taxes. Special attention will be paid to shipping, ecommerce, and planning.

This video is the first installment of “leveraging social media”. Here we will cover the importance of social media, what to post, and promotional strategies.

This second installment of “leveraging social media” covers more promotional strategies as well as brand growth.

This video will include information on the importance of marketing, strategies, and making marketing and business plans.